Born of
migration.
Since 2011 we have been delivering nearshoring solutions for customer experience, back office and market and opinion research from our base in Kosovo, focused on German- and English-speaking markets. Our reputation as a boutique provider with a focus on quality lets us build a unique symbiosis between clients and employees.
We stand for a high degree of flexibility and commitment. Our approach is collaborative, and our efforts are made for the long term.
Those who call two countries home understand the customers of both.
Migration remains one of the most significant challenges of our time, and not only for EU member states. Unemployment and differences in education are seen as the main reasons for internal and international migration. Kosovo has a long history of migration, and the German-speaking region is a particularly popular destination.
More than 10,000 people in Kosovo now speak fluent German.
In 2016, Kosovo's Ministry for Diaspora named Baruti “Migrant of the Year” for promoting direct investment in the country.
Why Kosovo. Why Baruti.
- 01
Boutique provider
focused on quality
- 02
Dedicated service
dedicated employees, no blending
- 03
Veto right
we recruit, you decide with us
- 04
Fast response
short decision paths, unbureaucratic and efficient
- 05
Technology partners
strong partners, fast technical integration
- 06
GMT+1
2 to 3 hours' flight from every major European city
- 07
400+ workstations
across three locations with state-of-the-art technology
- 08
16 active projects
with broad diversification
- 09
German
the most widely spoken foreign language in Kosovo
- 10
Internet
the highest penetration in Europe
- 11
Young. Dynamic.
skilled and multilingual, in Europe's youngest country
Baruti leads the way on responsibility in Kosovo.
Through its CSR role, Baruti is regarded as a pioneer in Kosovo. As the very first employer to introduce four weeks of paternity leave, we set new standards. We have received several awards for our social and environmental commitment.
201801Honoured by the City of Prishtina
#barutigoesgreen
We launched the #barutigoesgreen initiative to raise awareness of environmentally friendly behaviour among our employees and the wider community. Our volunteers make the city more beautiful and plant trees.
201702Equal Employer of the Year, USAID
Equal Employer
Our commitment to equal treatment, regardless of skin colour, religion, origin, sexual orientation, gender, age or physical or mental disability, has established Baruti as a pioneer in Kosovo. We are an important point of contact for NGOs and support them with reintegration projects.
201703Swedish Embassy, D4D, Olof Palme International Center
Maternity and paternity leave
After the birth of a child, parents should have enough time to adjust to their new reality. We were the first company in Kosovo to introduce paternity leave.
201604Ministry for Diaspora, Kosovo
Migrant of the Year
Baruti is a product of migration. The award honours our contribution to Kosovo's economic development and our promotion of direct investment.
Baruti's success story has been covered by various Swiss media. A highlight was sending Baruti employees to Zurich, where they presented their daily work to museum visitors as part of an exhibition.
The eight-week stay with a picturesque view of Lake Zurich gave our customer advisers more than daydreams: it gave them a better understanding of what Swiss customers need.
8
weeks in Zurich,
overlooking the lake.
Experience
We helped shape Kosovo into one of the most attractive nearshoring locations.
Award winner
We have set new standards for our industry in Kosovo.
A certified call centre in Kosovo.
At Baruti, data protection comes first. Protecting your data is our highest priority.
2014
ISO/IEC 27001:2022
Baruti AG has established a management system in line with MSECB CERT standards, based on ISO/IEC 27001:2022. It covers the management of information resources for outsourcing services in market research, inbound and outbound call centre, back office, IT services and finance.
2017
PCI DSS
We protect credit card data in line with the Payment Card Industry Data Security Standard. We run regular vulnerability scans and penetration tests, and a PCI Qualified Security Assessor reviews our compliance every year.
2018
GDPR
Protecting our clients' privacy is a top priority for Baruti AG. A robust and effective data protection programme ensures that we comply with applicable law and uphold the principles of data protection.
Our milestones since 2011.
2011
Baruti GmbH is founded
Baruti GmbH is founded with its registered office in the canton of St. Gallen, the starting point of our journey.
2014
Certified quality call centre
Baruti underlines its service quality with DIN ISO 9001:2008 and ISO/IEC 27001:2005 certification, strengthening its position as a certified BPO company.
2015
Major logistics contract
A significant inbound contract with an international logistics group lays the foundation for further growth. Within just three months, the team doubles from 100 to 200 employees.
2016
Major travel contract
For brands such as ab-in-den-urlaub.de, fluege.de and tourini.de we take on advice, booking processing, customer retention, credit card processing, inbound sales, add-on products and back office. For this, Baruti successfully certifies to PCI DSS.
2017
Our own language academy
Baruti founds its own call centre academy and wins two major contracts: administration, sales, support and accounting for an up-and-coming Swiss software company, and lead generation for a British company entering the German market.
2018
Restructuring and growth
Continuous growth leads to a successful restructuring that streamlines internal processes and prepares the company for further expansion.
2019
20 per cent higher salaries
After a successful restructuring, we raise our employees' salaries by a generous 20 per cent in recognition of their outstanding performance.
2020
Stronger after the pandemic
We weather the turbulence of the pandemic, strengthen our work with clients in e-commerce and reach a new level of agility. We use the lockdowns to introduce new systems and prepare for the future.
2022
Exclusively for Etihad Holidays
The start of an exclusive partnership: for the brands Etihad Holidays and Capital Holidays, Baruti runs the customer service centre for the German market and the United Kingdom.
2023
New client, new location
Baruti wins out against a large international player, secures a partnership in the insurance sector and adds another remote location in the Balkans.
News from the world of Baruti.
(08) Get in touch
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